From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

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With Apple poised to back RCS, richer brand conversations are no longer optional. Martech is ready; creativity and strategy ...

Intel's campaign delves into the nuanced relationship between technology and education. The campaign showcases how PCs are harnessing the power of AI to create a truly transformative #PadhaiKaFuture ...

Articles written by Abidali Dantrelia ...

In India’s rapidly growing wellness market, consumers are surrounded by products labeled ‘natural’, ‘clean’, or ‘organic’. But as these terms become more common on packaging, questions around their ...

The wait is over! Campaign Asia-Pacific is proud to introduce its inaugural 50 over Fifty list, celebrating our industry's most experienced professionals who, through hard work and dedication, have ...