Joolies’ top marketer shares how the brand shook up a quiet category and now boasts 46% year-over-year sales growth.
We spoke with L'Oréal's Chief Creative Officer Adam Kornblum about CeraVe's viral skincare campaign featuring NBA superstar ...
Jasper's “The State of AI in Marketing 2026" report details how marketers roles have shifted, where ROI is more difficult and ...
Chief marketing officers from True Religion, Shutterfly and Rambler weigh in on the importance of taglines in marketing campaigns.
CMO Olga Osminkina-Jones shares how the butter-substitute brand snagged celebrity chef Gordon Ramsay as the face for the ...
Milani CMO shares insights into the brand's new campaign ‘What’s Inside Is Everything’ and why it reformulated one of its staple products.
The 2016 trend on social media reveals how people are searching for connection right now — and how nostalgia can resonate when brands tap into it.
Having your brand featured in a TV show or movie — particularly when you’re not actually paying for the product placement — is a coin toss. You might hit the jackpot, like Eggo did when it appeared in ...
Vinay Shahani, Vice President of Lexus Marketing, chats about the new campaign, its diverse target audience and the brand’s push to make Lexus a tech-forward automotive brand. How Barefoot Wine & ...
The new campaign for sapphic dating app HER goes beyond just swiping and emphasizes the importance of community and connection.
Top marketers in the lead generation space are grappling with how to show up where consumers are searching, how much to use AI and how to standout in an increasingly crowded landscape. Read the ...
Top marketers in the lead generation space are grappling with how to show up where consumers are searching, how much to use AI and how to standout in an increasingly crowded landscape. Read the ...