CX maturity models save governance for the final phase. By then, customer signals are piling up with no one empowered to act ...

New solution combines audience intelligence, dynamic subject-line optimization, campaign testing and measurement to help marketers improve customer acquisition. CINCINNATI, Nov.

Sitecore Symposium 2026 convenes digital experience and marketing technology professionals in Orlando for sessions on AI, content and martech strategy. Sitecore Symposium 2026 runs Nov. 10-12 at the ...

ChatGPT's search-like queries now run at roughly one-fifth of Google's volume, about 18 months after ChatGPT started pulling ...

The all-cash deal brings agentic AI, agent assist and conversation intelligence into Five9's Genius CX Platform.

CX vendors show customers buying AI one narrow job at a time, starting with voice self-service and call analytics.

Forrester says the AI hype is used up. What's left: operating-model work, and marketing's customer-facing agents are where ...

Consumers trust ads less when they merely suspect AI made them. That puts brands that never touched AI content at risk too.

Patches can't keep up with AI-found flaws. The industry still won't coordinate until a catastrophe forces its hand.

Salesforce went acquisition shopping again. It picked up Cresta, a voice AI company built for the calls customers care about most. The price stays a secret.

The bag missed the plane, yet the traveler became the exception. Shared context across agents turns a relay of reps into one ...

RingCX now puts AI agents in the same live supervisor view, quality rubric and staffing forecast as human agents.