A licensed movie campaign can draw crowds and sell collectibles without proving new demand. Here is how to measure the ...
Priority's Fireberry deal adds AI CRM and marketing automation to cloud ERP, but the integration roadmap and deal price ...
VivoCity is bringing Mario to Singapore with six festive zones, Nintendo demos and collectibles. The retail strategy goes ...
Amazon is testing sponsored product suggestions inside Alexa shopping texts, raising new questions about AI retail media ...
Panera's two Snowman Cup designs arrive in mystery boxes, with a limited December 3 cafe giveaway and a US$25 online sale.
Footballers, DJs and designers share the frame as JD Sports trades seasonal nostalgia for a story about what young people ...
Urban Decay's six-part ReelShort microdrama drew 3.8M brand-reported views in five days, testing entertainment-first beauty ...
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