Sky's Christmas film brings familiar TV and movie costumes together to make a multi-service entertainment offer easier to ...

Connected marketing AI needs more than a working plugin. Audit what an agent can read, change and revoke before live ...

Jeep and Marvel use three superhero worlds to turn off-road identity into a yearlong tie-in ahead of Avengers: Doomsday.

See how Liverpool's Nice One campaign uses players, fan content and 24-city distribution to turn Christmas into a community ...

A licensed movie campaign can draw crowds and sell collectibles without proving new demand. Here is how to measure the ...

General Catalyst commits US$500 million in non-dilutive financing to Nooks. Its Node AI assistant is moving sales software ...

Priority's Fireberry deal adds AI CRM and marketing automation to cloud ERP, but the integration roadmap and deal price ...

VivoCity is bringing Mario to Singapore with six festive zones, Nintendo demos and collectibles. The retail strategy goes ...

Amazon is testing sponsored product suggestions inside Alexa shopping texts, raising new questions about AI retail media ...

Panera's two Snowman Cup designs arrive in mystery boxes, with a limited December 3 cafe giveaway and a US$25 online sale.

Urban Decay's six-part ReelShort microdrama drew 3.8M brand-reported views in five days, testing entertainment-first beauty ...

A football title, a familiar actor and genuine supporter memories give Arsenal's Christmas film a story that goes beyond gift ...