Standalone customer data platforms are giving way to broader enterprise suites as vendors integrate customer data, analytics, ...

Consumers quickly forget advertising, making it harder for brands to win both human attention and AI-powered discovery, according to a report released Monday by Adobe. Based on a survey of some 1,000 ...

Misconceptions about artificial intelligence (AI) are preventing small- to medium-sized businesses (SMBs) from realizing AI's full revenue potential. Business owners are rushing to adopt AI, but they ...

Retail marketers are rethinking what constitutes the digital shelf. Rather than beginning on retailer product pages or search results, the customer journey often starts earlier through social media, ...

You know the drill. You open Shopify in the morning. Switch to Amazon at lunch. Check Instagram’s backend in the afternoon. Sellers bounce around platforms like this every day. But you probably don’t ...

Across retail, payments, and big tech, AI-enabled checkout, automated product comparison, and autonomous purchasing tools are becoming critical for e-commerce. The industry has moved beyond talking ...

Shoppers are showing less impulse and greater deliberation when making purchasing decisions these days, according to a report released Tuesday by a global provider of user-generated content platforms ...