The five-part “Maybe This Christmas” reunites the co-stars of Netflix’s “Hot Frosty” with a twisty story promoting Instant ...

The retailer has increased sales growth and brand affinity in part by teaming with brands like Dunkin’ and artists like ...

After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next ...

The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO ...

The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and ...

Close” packs an emotional punch, showing a traveler reflecting on a complicated relationship with her father on a ride home ...

Inside, we provide brands and retailers alike with valuable guidance on optimizing your content strategy with the shopper’s ...

A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the ...

Along with a meal inspired by the Dr. Seuss icon, the seasonal effort features a TV spot, creator-led gaming program and ...

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the ...

Regulators gave “unconditional” sign-off to the $13 billion-plus acquisition, which comes amid further rumblings of large agency consolidation.

CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable ...