Incoming WPP CEO Cindy Rose said winning the global account is a “testament to the AI-based data solutions” WPP Media is ...

The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more.

The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO ...

CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its ...

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a ...

The creative was assembled in record time for the Hershey-owned brand, which worked with The Martin Agency and MiltonOne on the effort.

The brand has built up a presence on the convention circuit to bring together a passion for craft beer and board games.

The Unilever hair care brand is spotlighting its A-List Collection Dry Texturizing Spray through a tie-up with Eventbrite to ...

The cultural play allows the Bacardi brand to connect with underground music fans around the world as it looks to boost its ...

Consumers who visit a microsite can complete in-game and social media challenges in exchange for points that can be redeemed ...

The independent brand has become America’s fastest-growing beer by tapping into martial arts movies, pro wrestling and other micro niches.