Sonny Vaccaro stops by the Dan Patrick Show to discuss his new book which chronicles his sports marketing experiences, ...

Michael Jordan is the reason his shoe is the most popular in the world but he didn't do it alone. He had a little help from ...

Basketball's story cannot be told without Sonny Vaccaro, whose impact on the game covers everyone from Michael Jordan to ...

NPR's A Martínez speaks with Sonny Vaccaro and Armen Keteyian about their new book, Legends and Soles, The Memoir of An American Original.

Sonny Vaccaro will not be among them ... Vaccaro is most famously known for signing Michael Jordan to an endorsement deal at Nike, a story told in the 2023 movie “Air” featuring Matt Damon ...

Much has been said and written about Sonny Vaccaro, the man who signed Michael Jordan to a Nike deal. The Reedley College graduate talked about how that experience shaped his life in his new book.

He never attended law school and wasn't a plaintiff or defendant in a major case, but sports marketing pioneer and college ...

Sonny dedicates a chapter to that time of personal growth. "I didn't know any Japanese people, I didn't know any Mexican, Hispanic people," he said. Vaccaro's signing of Michael Jordan to Nike was ...

The Memoir of an American Original" about Sonny Vaccaro's career in sports marketing, which included signing Michael Jordan to Nike.

NPR speaks with the authors of "Legends and Soles: The Memoir of an American Original" about Sonny Vaccaro's career in sports marketing, which included signing Michael Jordan to Nike.