iPad, Black Friday and Amazon
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Apple's iPad 11 has received a steeper price drop on Amazon for Black Friday, with the 2025 release discounted to $274. Plus, save up to $259 on iPad Air and iPad Pro models.
Apple will never discount iPads on its official website because maintaining premium pricing forms a core part of the brand strategy that keeps products positioned as luxury tech rather than commodity electronics.
At $189, the Fire Max 11 is priced at less than half of what you would pay for an iPad or Samsung Galaxy Tab with a similar screen size. Amazon clearly sets the price to be just breakeven on hardware and hopes you’ll buy content through their ecosystem.