Xyrena has unveiled the world’s first VHS perfume bottle, a half-scale glass replica of the iconic home video format.

Eternal Aura is a floral-amber fragrance that opens with dragon fruit, golden pear and pink pepper, with the Gossip Girl actress fronting a US campaign to promote the launch ...

Of all the details that go into a wedding – the dress, the flowers, the music – scent is the one that is often overlooked, ...

Gooel Gemini is surprisingly adept at helping you pull an excellent Valentine's Day gift out of a proverbial hat ...

For many, the best body mists served as an early introduction to fragrance. But that doesn’t mean these airy scents should be filed away as relics of teenage nostalgia. “Body mists have matured ...

I just thought you should know ...

Whether you’re shopping for a new flame or keeping the spark alive for an enduring love, we’ve got you covered. PSA: Valentine’s Day is coming in just 10 days! This means that, if you haven’t already, ...

Arabelle Sicardi is a Taiwanese American writer and the author of both The House of Beauty: Lessons from the Image Industry and the popular Substack newsletter You've Got Lipstick on Your Chin. In ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Best Jo Malone ‘Wood Sage & Sea Salt’ Dupe: Salted Shorelines ...

Business Insider spoke to three perfumers about 2026 fragrance trends. Gourmands, woodsy scents, and fresh fragrances are likely going nowhere this year. The most popular floral scents may be lighter ...

I can’t remember the exact age I was when my love affair with fragrances began. I have vivid memories of playing dress-up in my grandmother’s closet—and the finishing touch of every outfit was always ...