From spiral stairs to princess loft beds, here are the best Forestbell Spell gacha items in Heartopia.

Last autumn’s UK launch of its newly acquired Rhode brand was pivotal to strong Q3 sales for Elf Beauty, the US cosmetics giant has reported. Net sales at Elf Beauty rose 38% to $489.5m (£360.5m) in ...

In recent months, e.l.f. Beauty has rolled out its “Glow Up” virtual makeup experience on Roblox, launched the US$10 Glow Reviver Slipstick, deepened its Roblox-Walmart commerce integration, advanced ...

The mom's video sparked over 6 million views and thousands of comments Jordan Greene is Society and Culture writer-reporter at PEOPLE. She has been working at PEOPLE since 2023. Her work has ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

PRODUCTS USED: - Mac Cosmetics Paint Pot: Soft Ochre - Elf Cosmetics Bite Size palettes - Elf Cosmetics Liquid Eyeshadow - Benefit Cosmetics Roller Lash Mascara - Morphe Brushes Vibes Pencil - ...

Here's a crazy stat: According to a 2024 poll, a quarter of participants under 35 believe that you can prevent a sunburn…just by staying hydrated. Um, excuse me? TBH, I expected better from my peers.

China has long struggled to improve its image, especially in the West. It may be scoring some victories now. By Vivian Wang Reporting from Beijing In China’s campaign to win over hearts and minds ...