The mass retailer will sell Levi’s at over 1,000 locations by the end of 2026, feeding into a new merchandising strategy ...

Recently appointed CEO Daniel Gómez has been tasked to spearhead the next phase of the brand, which will kick-start with a ...

Fringed jackets, rhinestone belts and cowboy boots are as present in Brooklyn as Bozeman right now. Ellie Muir looks why the appeal of ‘cowboy core’ has become so widespread ...

In 2020, a northcentral Montana hemp crop was harvested, beginning a trial run by two Montana companies to produce clothing without the material ever leaving the United States. Scientists change how ...

The most powerful duo in the closet: a denim jacket and jeans. Go for a darker wash in both to have a monochromatic ...

Large U.S. retailers say the Trump administration tariffs are forcing them to hike customer prices to offset higher costs.

In his new column for GQ, photographer and writer Christopher Fenimore gets the LA duo on the record about why Visvim is due ...

Ironing is best for structured fabrics like cotton, linen, and denim, while steaming is gentler for delicate materials like ...

A non-profit campaign calls on brands to share production volumes. It’s a simple demand, but progress is slow.

Denim is common in rural South Dakota, but this weekend it symbolizes something more: connection, authenticity, and the work ...

Despite the ever-changing trends in fashion and the return of the beloved baggy jeans and jorts, one thing has remained the same: Rappers aren’t afraid to flaunt their love of jeans. These are The ...

While controversial, Sweeney’s jeans ad made American Eagle a lot of money, as it reportedly, according to Fox News, “added roughly $400 million in market value and amplified ...