TikTok's in-app shopping system could be the next big frontier for food companies, with large brands including PepsiCo, Mars and Hershey beginning to more heavily engage with the social media app.

Although TikTok is widely described as a social media giant, it’s been gradually moving beyond that category. Over time, the video app added TikTok Shop, a map for local discovery, robust search, ...

TikTok, known as Douyin in its home market, was launched in China in September 2016. It quickly started to gain traction in China and parent company ByteDance launched an international version the ...