Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play ? LEGO® SMART Playtm. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive ...

These LEGO video games were the perfect titles to come back to over and over again for generations of players.

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Attention space cadets, it’s almost time for takeoff! Legoland California is preparing to launch Lego Galaxy, a new space-themed land anchored by the park’s first-ever indoor coaster, Galactic Coaster ...

At the Consumer Electronics Show (CES) 2026 this week, LEGO and Disney (DIS) unveiled new bricks that will lead LEGO Star Wars into its commercial future in a galaxy here, here, now. LEGO 'SMART ...

Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...

A live 'Star Wars' video game being played on the outside of Sphere in Las Vegas Brian Friedman / Sphere Entertainment CES is a time for flashy promotion, and the Lego Group, Disney Consumer Products ...

We’re on the ground at CES in Las Vegas all week to sift through the hype and find the products that should actually be worth your money this year. Check out our guide to CES 2026 for our latest hands ...

LEGO does not reinvent itself very often. It’s a toy company that has been iterating on the same idea for decades. It patented the LEGO Brick almost 66 years ago, and any piece you buy today will work ...

A collection of ten easy LEGO Minecraft minifigure ideas built using standard LEGO parts. This video shows simple and creative ways to design characters inspired by the Minecraft world including mobs, ...

The beloved LEGO Disney Castle is set to retire in the coming weeks and fans are bidding farewell to the one of the more popular LEGO sets. Though the Disney Castle doesn’t have a markdown, this is ...