CEO Tarang Amin pivoted to digital-first strategies, embracing Gen Z influencers for authentic co-creation. A diverse team ...

e.l.f. Beauty, Inc. ( ELF) Consumer Analyst Group of New York Conference 2026 February 19, 2026 4:00 PM EST ...

5 Trending Makeup Products Loved by Influencers: A Complete Kit With Minimal Items Makeup routine doesn’t need to have ...

9 best primers for the perfect make-up base, tested by a beauty writer - For lasting hold for every look, reach for primers ...

Why we love it: Refy’s rollerball applicator massages the primer into the face with ease and distributes it evenly across the skin. The formula itself is a serum-like gel that hydrates even the driest ...

Reviewers even seem to mix up the names of the E.l.f. Power Grip and Milk Hydro Grip, that’s how similar the products are. At ...

Santa’s Scout Elves are reporting back to the North Pole tonight, but they’ll be celebrating a major milestone before they go. Twenty years ago, the Elf on the Shelf was introduced to the world, ...

Fans of the Christmas hit, Elf, were baffled after learning one of its iconic roles was originally meant for another actor. The 2003 comedy, which stars Will Ferrell as the endearing, endlessly ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with their mother Carol Aebersold, are the creators of The Elf on the Shelf, a ...

If you’ve struggled with ideas for your Elf on the Shelf, you have the Aebersold family to thank for that. Fisbee, the first elf on the shelf, joined the Aebersold family with the mom, Carol, telling ...

Zooey Deschanel revealed during an interview on the “Call Her Daddy” podcast that she was offered the female lead in Jon Favreau’s 2003 Christmas movie classic “Elf” only after Katie Holmes dropped ...

Love it or hate it, the Elf on the Shelf has returned to count down the days to Christmas in households all over the world. Dressed in their signature red and white jumpsuits and adorable Santa hats, ...