K-beauty has vaulted into the American mainstream, driven by TikTok and younger, more diverse shoppers. Retailers from Ulta ...
On TikTok, beauty trends are always evolving, and we’re seeing millennials masterfully adopting Gen Z’s fresh, edgy aesthetic ...
AI, Amazon and TikTok are reshaping how consumers discover and buy beauty. See what NielsenIQ’s data reveals—and how brands ...