A third of parents will use a credit card as their primary payment method for back-to-school shopping this year, according to ...

National poll measures how families are gearing up — and opening their wallets — for the kids returning to class.

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate ...

America parents headed into back-to-school shopping season knowing they would have to shop smarter, work harder, and seek help from all available AI agents to make their dollars stretch farther. Now, ...

Years ago, Staples aired one of my favorite commercials for the back-to-school shopping season. It opens with the classic holiday song “It’s the Most Wonderful Time of the Year.” You see a giddy dad ...

U.S. shoppers began back-to-school shopping earlier than ever this year Families spending $128B on school and college needs in 2025 Parents turn to discount retailers, AI tools, buy-now-pay-later ...

"Mom, when are we going back to school shopping — like for clothes and shoes and stuff?" This question caught me off guard this year, as my oldest of five kids headed into 5th grade, and had seen one ...

We wait and wait for summer break, then it seems to go by in a flash and it’s back to school shopping time! According to the ...

The majority of parents (68%) feel pressure to spend on optional back-to-school shopping and activities, according to a new Yahoo/YouGov poll of 1,729 U.S. adults. And any parent will tell you, ...

Getting your Trinity Audio player ready... Here’s some advice for families who haven’t finished back-to-school shopping: Don’t wait any longer. Prices are only going to go up. Higher prices and lack ...

When many of us start shopping back-to-school sales, we primarily go to Staples for supplies, paper goods and the like. While it is technically an office supply company, it also sells tons of other ...