The way brands engage healthcare providers (HCPs) is undergoing a seismic shift in today’s digital-first healthcare ecosystem. The sales rep model is fading. In-person interactions are increasingly ...

In the pharmaceutical space, AI isn’t just impacting the clinical trial process. It’s also impacting HCP marketing—how pharmaceutical products reach healthcare professionals. We’re already seeing some ...

Pancreatic ductal adenocarcinoma is projected to become the second-leading cause of cancer death in the United States by 2030, according to the National Institutes of Health (NIH). The International ...

Pharma brands spend billions annually trying to engage healthcare providers (HCPs), yet much of this outreach has a limited impact. After all, physicians are inundated with thousands of digital ...

Mildly to moderately dilated ascending aorta showed a generally slow progression over 6 years in this general population–based study. A higher 7-day home measured systolic blood pressure (BP) was the ...

Please provide your email address to receive an email when new articles are posted on . Occasionally, treatments come along that are of greater interest to patients than to doctors. Drops for treating ...

Most pharmaceutical brands recognize the value of reaching healthcare providers (HCPs) with personalized messaging. Progressing a target HCP from awareness to conversion and patient advocacy requires ...

As pharma realizes the value of becoming more patient-centric, aligning HCP and DTC brand marketing to the patient journey becomes pivotal. In this MM+M #TrendTalks session, “What does it really take ...

HashiCorp, Inc. is awaiting the closing of a deal with IBM. The stock still trades at a 3.4% discount to the acquisition price on fears the completion of the deal will be pushed into 2025. Whether it ...

Popular tech YouTuber ChromaLock recently shared a video demonstrating how they managed to connect a “dated” TI-84 graphing calculator to the internet and run ChatGPT, creating, “the ultimate cheating ...

Experts disagree on who needs it and when. Here’s what the evidence suggests. By Michelle Crouch Perhaps the most unpleasant part of an eye exam is when the doctor squeezes in the dreaded drops to ...