K-beauty has vaulted into the American mainstream, driven by TikTok and younger, more diverse shoppers. Retailers from Ulta ...

Korean makeup follows a different approach compared to its Western counterpart, favoring soft, buildable color and a ...

Use this gentle mist from the experts at Superegg after cleansing or throughout the day to hydrate and soothe dry or ...

Our beauty team rounded up the best Black Friday and Cyber Monday deals on our favorite products. Here are the best hair-care ...

The lightweight, full-to-medium coverage foundation is beloved by shoppers and celebs for its flawless, skin-like finish.

Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most popular lip shades are are rose, peach, fig, grape—and they tend to be fairly ...

Starting July 13, 2025, VT-Cosmetics will be available at 1,500 Ulta Beauty locations across the U.S. NEW YORK, July 23, 2025 /PRNewswire/ -- VT-Cosmetics, the viral K-beauty brand behind ...

Nudestix is known for its blush products, and you can get the brand's bestselling essentials all in one set. It features a ...

Kiss Products Inc., best known in the mass market for artificial nails and eyelashes, is getting into the K-beauty cosmetics business. The Korean-American brand — its founder is of South Korean ...

K-Beauty Expo Malaysia 2025 and K-MediTech Expo Malaysia 2025, hosted by Gyeonggi Province and organised by KINTEX, have ...