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Super Bowl, Kansas City Chiefs

Kansas City Star · 21h

What happens to the Chiefs’ Super Bowl merch after loss? Here’s what to know

The Chiefs have lost the 2025 Super Bowl and failed to secure a third-straight championship. But the shirts, hats and sweatshirts celebrating the three-peat that could have been have already been produced. So what happens now?

Men's Journal on MSN · 3d

Unused Kansas City Chiefs Super Bowl Victory Gear Finds a New Home

For more than a decade, the NFL has partnered with Good360 to distribute unsellable apparel after big games like the AFC and NFC championships and the Super Bowl. The charitable organization then distributes the goods to their network of global nonprofits.

KTLA-TV Los Angeles on MSN · 5d

What happens to the Super Bowl Chiefs’ merch? It’s being sent to these 5 countries

This year, the losing team’s merchandise is heading to nonprofits in Ukraine, Mongolia, Georgia, Estonia and Latvia

5don MSN

Ever wonder what happens to losing team’s Super Bowl merch? Here’s where it goes

The unsellable Kansas City apparel is distributed to vetted nonprofits worldwide as part of the NFL's ongoing efforts in ...

Golfweek on MSN7d

Kansas City Chiefs golf apparel and equipment to celebrate their Super Bowl appearance

Celebrate the Kansas City Chiefs dynasty on the golf course with our list of best Chiefs golf gear including equipment and apparel.

4don MSN

What happens to Super Bowl losers' championship merch? Here's where it ends up.

While gear is created in advance for an outcome favoring either team, only one can win. So what happens to the unsold merch?

9d

Chiefs DT Chris Jones reveals season-long routine going into Super Bowl LIX: 'I'm not changing'

Kansas City #Chiefs defensive tackles Chris Jones reveals season-long routine going into Super Bowl LIX: ‘I’m not changing’ | ...

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