Cole & Jay reveal a proven winter bass fishing lure every angler should know. New "cash law" would change stores nationwide: ...

I brought my homemade lures to the water not knowing if anything would touch them. Within minutes, fish were chasing, hitting, and even inhaling the DIY baits like they were store-bought. Watching a ...

The West Valley's population has surged to 1.9 million people, and rising household incomes in the area are drawing luxury ...

Count down the days to Christmas with the Strike King 12 Days of Fishmas advent calendar - a gift that reveals a lucky lure ...