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Mazda's US sales grew nearly 40% and market share grew significantly from 2014-2024, largely due to its "Retail Evolution" project. This initiative transformed the dealership customer experience, ...

Mazda has enjoyed a long and illustrious history of selling cars in the US, but unlike many American automakers, Mazda has restructured its model-naming policy a few times. Think of iconic American ...

There are a lot of things that get cooler with age. Sadly, I don’t think I’m one of them, but fortunately, I don’t really care whether I’m cool or not. Which I’m told actually makes me cooler? I’m not ...

The Japanese automaker recently announced the introduction of the all-new third-generation 2026 Mazda CX-5, and that means it's one step away from having a completely new crossover SUV range. Follow ...

The Mazda Iconic SP sports car concept was first shown at the 2023 Japan Mobility Show. The two-seater in Viola Red with 2+2 interior space was promised as a production car, similar in design, in the ...

From Ford's EcoBoost to Audi's Quattro, the car world is filled with trademarked terms intended to put the unique selling point of an automaker's vehicles front and center. Mazda's Skyactiv is no ...

Forbes contributors publish independent expert analyses and insights. Kristin Shaw is an automotive journalist based in Texas. Mazda seems to be on a roll. For the first time in its 54-year history, ...

Mazda is working on an in-house-developed electric SUV here in 2027. A plug-in hybrid variant (likely a range extender EV) is being considered. The manufacturer announced it plans to continue offering ...

Mazda is among several Japanese carmakers slow to adopt electric cars. Thanks to a joint venture with China's Changan Automobile, there's a new Mazda EV in the pipeline called the EZ-6. It will go on ...

Mazda has long been one of the most recognizable automobile brands on the planet, with the Japanese manufacturer having spent the better part of the 100-plus years since its founding producing ...