We are so very very excited to share with you an action-packed day as we release our brand new 2019 spring fishing lure: the ...

The fall months often see an increase in new lure releases which can feel a bit like Christmas coming early for fervent fishing fans. Berkley dropped five new baits in October, all geared towards bass ...

The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure's color in seconds, with no downtime and no retying. Allowing anglers more time in ...

With forward-facing sonar (FFS) dominating so much of the bass-talk the past few years, the arrival of fall can be a satisfying return to “old-school” chunkin’ and windin’ among the extreme shallows ...

NATICK — Nathaniel "Than" Bogan was dealt a painful lesson during a fishing session one day several years ago on Lake Cochituate. Bogan was using a crankbait lure, which contains two hooks dangling ...

The expert anglers at Milliken Fishing showcase a new cold-water lure that beats live bait for consistent strikes.

There's nothing more thrilling in the sport of bass fishing than watching a hell-bent largemouth clobber a topwater bait. Whether its a popper twitched subtly across a flat during the calm early ...