The new identity looks like a simple design update. It serves as a succession plan for the world’s most famous product.
With e-commerce contributing 30% of business, Figaro is focusing on category creation through a mix of mass awareness, ...
Michelob ULTRA wins the Ad Meter Brand Spotlight: World Cup Edition over DICK's Sporting Goods/Adidas and Stella Artois ...
That seemingly wasted space inside a chips packet is carefully designed to protect the snack, preserve its taste and ensure ...
At ET Brand World Summit 2026, marketing leaders from Bisleri, Coca-Cola, Visa, Angel One and Luminous discussed how sports ...
The true entrepreneurs today are not those who are creating change or building livelihoods focused on getting quality ...
Ten years ago in Provence, Australian natives Hugh and Susannah Cameron launched Chez Pluie, an e-commerce business designed ...
A student of MBA Digital Marketing at Chandigarh University, Tanish Sharma has founded an e-commerce platform, 'The Banjara' ...
In the lead-up to the Australian Fashion Industry Awards, Ragtrader goes inside each category – the finalists, the work and ...
NON-CONVENTIONAL TRADE MARKSBusinesses and consumer behavior worldwide in the present day have evolved rapidly with ...
Dermatologists are calling for warning labels and tougher scrutiny of how adult products are marketed to vulnerable young ...
As consumers become increasingly health-conscious, premium bottled water is emerging as a niche market. However, the idea ...