A study reveals that retail environments combining unrelated concepts trigger insight moments that enrich brand experiences ...

A few months ago, I popped into a department store to grab a shirt for an event that night. Five minutes later, I’d looped past the same endcap twice and somehow ended up in housewares, miles from ...

When nearly anything can be bought with a few taps on a screen, brick-and-mortar stores have to work harder—and smarter—to earn a visit. Retail design, and the magic of merchandising, is something ...

Post-worthiness plays a huge roll in attracting Gen Z customers to physical retailers. Craig Barritt Getty Images for Nylon Physical retail is having a moment because of Gen Z, not despite them, and ...

In the battle between brick-and-mortar versus e-commerce, physical stores have been fighting an uphill battle. The conventional retail model—where stores purchase inventory, display it and then sell ...

Peak season has a way of exposing the store workarounds retailers tolerate all year. This holiday, the real test of store technology is whether it gives associates more ways to… ...

Bath & Body Works has launched a new store design called Gingham. The store features more elevated design elements as well as a new layout to improve navigation such as dedicated zones for key product ...

Introduction Choosing fixtures is an important decision when opening a retail business because it affects product visibility, customer flow, and daily operations. Effective retail displays showcase ...

Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. “But seriously, I actually have a way normal life for a ...