Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

AI is changing the nature of search and rewriting the rules for brands. It has spawned a cottage industry of AI search experts, though skeptics warn of overpromising. This story is one of a five-part ...

Since last year’s disastrous rollout of Google’s AI Overviews, the world at large has been aware of how AI-powered search results can differ wildly from the traditional list of links search engines ...

Google today rolled out Search Live in the U.S. Before today, Search Live was in Google Labs as an opt-in feature. How it works. Tap the Live icon in the Google app (Android, iOS). What’s new: Unlike ...

Google is officially launching its AI-powered Search Live feature in the U.S. on Wednesday, which enables mobile users to get real-time information with their voice and phone camera. Previously ...

Ever searched for a file in Windows and come up empty? Or waited way too long for results? You’re not alone. Many users find Windows Search frustrating and it really boils down to its default settings ...

New research released by Rand Fishkin and friends at Sparktoro says that traditional search is not dipping in usage, even as searchers continue to adopt AI search features and tools. "95% of Americans ...

Google is testing Web Guide in Search Labs. Web Guide is an AI-powered feature that groups search results by topic in the Web tab. The system uses Gemini and a “query fan-out” method to reorganize ...

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Consumer behavior is undergoing a massive shift as generative AI ...

On Tuesday, during its Google I/O keynote, Google unveiled several major upgrades to its search engine that are setting the foundation for the future of Search with AI at its core. Users have been ...

The “search box” in Circle to Search in Android will now use your whole screen to “generate suggestions and results.” Previously, launching Circle to Search and tapping the pill-shaped field would let ...