Rachel Feltman: Happy Monday, listeners! For Scientific American’s Science Quickly, I’m Rachel Feltman. Today, instead of our usual news roundup, I’m here to introduce you to our new interim host. I’m ...

Add Yahoo as a preferred source to see more of our stories on Google. Discover why hills look steeper than they are and how eye height and gaze angle shape everyday visual perception. (CREDIT: Getty ...

Overestimating Steepness Is the Rule, Not the Exception The research team, led by psychology professor Dennis Shaffer at The Ohio State University, wanted to explore why people almost always ...

Sign up for the Slatest to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily. In debates about education, one topic ...

first in line to light them content to watch while others set them off going to find a fire extinguisher — just in case — while loudly condemning the activity? Ken Carter, a psychologist at Oxford ...

An object's color appears differently under different lighting and against different backgrounds — for different viewers. But that doesn't mean colors are subjective. When you purchase through links ...

In a massive scientific effort, hundreds of researchers have helped to map the connections between hundreds of thousands of neurons in the mouse brain and then overlayed their firing patterns in ...

Brand perception plays a pivotal role in shaping consumer decisions. It isn’t just about logos, taglines, or advertisements; it’s the total sum of how a customer feels about a brand, based on their ...

Social media sensation IShowSpeed got his first official taste of WWE action during the 2025 men's Royal Rumble match on February 1. The YouTuber, who has over 35 million subscribers on the platform, ...

Wine corks do more than seal bottles - they change consumer perception of the wine iteself. The holiday season is in full swing, and so are holiday get-togethers. What’s the go-to hostess gift? Or the ...