Hair care brand Amika has a new retail partner. The brand is expanding into all Ulta Beauty doors on Dec. 1, marking its ...

Ulta Beauty CEO Kecia Steelman told Fortune MPW that when a setback hits, you should face it with grace and persistence, not ...

The fifth annual Amazon Holiday Beauty Event, a two-week shopping event for beauty and wellness customers, is now live at amazon.com/holidaybeautyevent. Amazon Beauty ...

Infused with bamboo extract and fibers, it gives lashes a type of spellbinding hold and volume that'll look like they were done by a professional. Ulta Promising review: "Love this mascara. It goes on ...

The viral Puff Puff Pass, Pearl Gone Wild, Almost Catfished, StageProof Setting Spray and other top sellers offer consumers slay-all-day performance and maximum creativity … at surprisingly affordable ...

Kim Kardashian has come to the defense of her 12-year-old daughter, North West, standing up for the pre-teen’s right to lean into her own personal style. Speaking to Alex Cooper on the latest episode ...

Skims Beauty is officially happening, so says one Kim Kardashian. Speaking on the Oct. 15 episode of Alex Cooper’s “Call Her Daddy” podcast, the Skims founder confirmed that Skims Beauty is coming, ...

On Tuesday, Ulta Beauty launched its new Amazon.com-style marketplace feature, UB Marketplace. Originally announced in March 2025, the marketplace, which is integrated into Ulta Beauty’s e-commerce ...

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Currently available in 52 shades, the buildable, sweat-resistant formula "set a new standard for the industry," per Time. fentybeauty/Instagram; Fenty Beauty Page Six ...