24 different Byredo scents all in one place? This gift is a dream come true for any fragrance lover. Featuring well-loved ...

A longtime staple in many professional makeup kits, Diorshow remains a go-to for makeup artists and beauty editors alike. Inspired by the brand's backstage techniques, Diorshow's XXL brush and ...

Ulta’s shelves are stacked with melanin-made magic. Here are the can’t-miss products to snag for yourself (and everyone on your list).

BTS' V was just named TirTir's global brand ambassador. Here's where you can shop the K-pop idol-backed cosmetics brands viral products online now.

Ulta Beauty on Oct. 14 launched UB Marketplace expanding consumers’ shopping journeys with new products from independent ...

Charli D’Amelio shows off her quick, 10-minute beauty routine. While going over her simplified routine, Charli shows off some ...

L'Oreal's latest mascara has everything you could need: a wand that lifts and separates the lashes, three different colorways ...

Rachel Zegler attended the opening night of Ragtime in New York City in the SIMKHAI Zander Jacquard Bustier Top and Vionna ...

The Real Housewives of New York City star, 38, exclusively opened up to Us Weekly about everything she keeps in her Bottega ...

Hair care brand Amika has a new retail partner. The brand is expanding into all Ulta Beauty doors on Dec. 1, marking its ...

Discover how the St. Louis-headquartered Nitrous Effect collective unites strategy, branding, and events to solve complex brand challenges by connecting with the head and heart of their audiences.

With a market cap of $23.4 billion, Ulta Beauty, Inc. (ULTA) is a leading specialty beauty retailer in the United States and ...