American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

Katseye and the Gap are giving us something old, something new, something borrowed and something blue. In a new ad campaign, ...

Gap’s viral denim ad starring Katseye, which social media users have praised for its diversity, comes weeks after American ...

In the past week, Gap Inc. launched its Fall 2025 'Better in Denim' campaign featuring the global music group Katseye, which has gone viral with over 20 million Instagram views and wide praise for its ...

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim looks ...

Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

Global girl group Katseye is stepping into a new spotlight, this time not on stage but in denim. The six-member act, known ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

Gap builds on its legacy of dance-driven campaigns with “Better in Denim,” a new fall campaign starring rising global girl ...

KATSEYE and Gap collaborated on a fall 2025 denim campaign, and Yoonchae and Lara talked to Cosmopolitan about childhood Gap ...

The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle's recent controversial ...

Refresh your closet for the season ahead with the 8 best expert-approved fall denim trends from Nordstrom, DL1961, Pistola ...