With millions of followers on social media, Maher is using her platform to promote confidence, inspire girls and boost the sport's global profile.

SUNDERLAND, England — Ilona Maher’s mission at the Women’s Rugby World Cup is about more than just winning games. Heading into the United States’ tournament opener on Friday, the world’s most followed rugby player on social media wants to get more eyeballs on the sport as it ramps up attempts to crack the market in America.

The tenth women's World Cup is one match old but the tournament is already setting records. Maher and hosts England are making a mark