Thomas, LSU football’s general manager, must now operate like a high-level NFL executive. He has to manage a salary cap. He ...

More college football players are driving sports cars than ever before. But the connection between dealers and programs goes ...

College football is back. Stay up to date on all things Huskers by bookmarking Nebraska Cornhuskers On SI, subscribing to ...

Before Ethan “Boobie” Feaster played a single down of varsity football at DeSoto (Texas) High School, the wunderkind receiver ...

South Carolina is preparing for a significant shift in its athletic branding. According to a report by the Post and Courier, ...

Among the changes in college sports hitting the Hoosiers are sponsors in unusual places, such as on the Memorial Stadium turf ...

Notre Dame is no longer trying to bend the soul of college football to its will. It's focused on competing for titles every ...

Arkansas coach Sam Pittman entered the SEC at a time when the league reached its pinnacle of dominance back in December 2019.

Q&A: Alabama Director of Athletics Greg Byrne spoke with The Tuscaloosa News to discuss NIL, football scheduling, campus ...

Now, with preseason camps winding down and opening kickoffs approaching, a different reality hits: The more things change, ...

The deals with a local business are believed to be the first of their kind in Tacoma, and perhaps in the state.

In the NIL Era of college football, you'd better be willing to spend big if you're a program looking to have a star quarterback calling the shots. But ...