News

This H&M HOME fall season is re-thinking ’70s interior elements in a modern, textured and contemporary way — from shapes and colours to materials. This season is filled with glossy surfaces, tactile ...
H&M Beauty is expanding its fragrance universe with the launch of Eau de Parfum — a new addition to its scent assortment that brings longer-lasting wear, elevated intensity, and a more expressive way ...
H&M Atelier presents its first pre-fall collection — a smartly edited, transitional offer that continues to build upon and evolve the definition of essential menswear pieces. This season, H&M ...
H&M Move and Zlatan Ibrahimović launch new ‘Selected by Zlatan’ performance drop. H&M Move proudly unveils a performance-led training collection co-created with global football icon Zlatan Ibrahimović ...
On the way towards sourcing 100% more sustainable materials Today, 57% of all materials sourced by H&M group are either recycled or sourced in a more sustainable way. This is an increase from 35% in ...
Recycling System ’Looop’ Helps H&M Transform Unwanted Garments into New Fashion Favourites We are thrilled to soon offer customers in Sweden the possibility to transform unwanted garments into new ...
H&M&NEW YORK: H&M and Charli xcx Take-Over Times Square with a Surprise concert, Open to everyone. Last night, H&M and Charli xcx united for a surprise performance and screen takeover in the legendary ...
Pete Davidson stars in new H&M campaign capturing the fresh energy in menswear H&M is proud to announce that Pete Davidson is the face of its new menswear campaign that emphasizes the powerful ...
HIGH FASHION MEETS VIRTUAL FANTASY IN H&M’S LATEST INNOVATION STORY H&M is proud to present the latest drop in its Innovation Stories initiative, an all-eyes-on-me collection that explores the ...
H&M to collaborate with Glenn Martens for Autumn 2025 H&M is excited to announce one of its next designer collaborations – a landmark partnership with Glenn Martens. The Belgium-born designer is known ...
H&M Move is on a mission to democratise movewear and get the whole world and everybody moving. While inspiring people to move and breaking down barriers to sport is one part of the brand formula, ...
Where fashion, art and culture unite: H&M, Ev Bravado and Téla D’Amore collaborate for a collection featuring Jean-Michel Basquiat’s works Together with New York-based fashion designers Ev Bravado and ...