As part of its partnership, Accor launched Roland-Garros themed suites – an initiative within a broader brand immersion strategy.

Memac Ogilvy's Bhaskar Bateja shares his answer to the question of innovative creative strategy in the age of Gen AI.

Hammad Benjelloun discusses the Dubai-born technology AIOO for smarter, more responsive and ‘conversational’ public screens.

Initiative UAE’s Yasmine Hussein on how culture is complex, and that is why algorithms need cultural intelligence.

The deal with Rotana Signs unlocks high-frequency brand exposure inside the Kingdom of Saudi Arabia’s newest transit network.

Horizon FCB Dubai picks Alex Pineda as Chief Creative Officer, who brings more than 20 years of global experience within the ...

As we look to the future of marketing, it’s time to anchor the conversation in three interconnected pillars: people, process ...

Campaign Middle East reveals the first round of judges for the fourth edition of its annual Agency of the Year Middle East ...

Element’s, General Manager, Khaldoun Zaghir examines how the GCC is poisitioned to lead the global DOOH revolution.

As innovation is accelerated, staying ahead of the curve with artificial intelligence is a necessity, writes Bloomberg ...

ORA development partnered with Dubai-based Archer Media to create an outdoor activation designed to guide and welcome guests ...

Careem Pay has launched a 360-degree campaign to mark the expansion of its international remittance service to more than 30 corridors. Aiming to be a bold departure from traditional financial ...