Standalone customer data platforms are giving way to broader enterprise suites as vendors integrate customer data, analytics, ...

Consumers quickly forget advertising, making it harder for brands to win both human attention and AI-powered discovery, according to a report released Monday by Adobe. Based on a survey of some 1,000 ...

Misconceptions about artificial intelligence (AI) are preventing small- to medium-sized businesses (SMBs) from realizing AI's full revenue potential. Business owners are rushing to adopt AI, but they ...

Across retail, payments, and big tech, AI-enabled checkout, automated product comparison, and autonomous purchasing tools are becoming critical for e-commerce. The industry has moved beyond talking ...

Retail marketers are rethinking what constitutes the digital shelf. Rather than beginning on retailer product pages or search results, the customer journey often starts earlier through social media, ...

You know the drill. You open Shopify in the morning. Switch to Amazon at lunch. Check Instagram’s backend in the afternoon. Sellers bounce around platforms like this every day. But you probably don’t ...

Live shopping platform Whatnot integrates directly with Shopify to help sellers expand into new channels and manage inventory and operations more efficiently. Live commerce is becoming one of the ...

AI agents are moving beyond assisting with purchases to making them, raising new questions about trust, marketing, procurement, and customer experience in both B2C and B2B commerce. As AI takes a more ...

Earlier this year, eBay updated its user agreement to explicitly ban third-party "buy for me" agents and AI chatbots from interacting with its platform without permission. The move highlights a ...

Many digital catalogs still prioritize visual design over shopper behavior, limiting their ability to drive conversions. Digital product catalogs have evolved far beyond static online brochures. What ...

E-commerce platform Minty has launched an AI-powered shopping companion that delivers deals and cashback offers in ChatGPT. The move highlights how commerce features are starting to appear inside ...

TV is evolving into a critical channel for brand marketers, according to a report released Monday by market research and technology company Circana. The report, "The Future of TV: Where Immersion ...