On August 20 — just hours before the tech world dialed into the Made by Google Pixel 10 launch — Sony announced that it's raising the recommended prices for PS5 consoles by $50 for U.S. retailers. The new prices will likely take effect starting Thursday, August 21, though retailers may implement the new prices at different times.

Sony announced that starting Thursday, there will be a price increase for the popular video game console PS5. The gaming console will now cost $50 more because of "a challenging economic environment," Sony said.

Starting Thursday, all PlayStation 5 models sold in the United States will see a $50 price increase, Sony revealed, citing the mounting financial pressure from newly imposed tariffs under the Trump administration.

The cost of Sony PlayStation consoles will increase by $50. These price hikes include the PlayStation 5 Digital Edition and the PlayStation 5 Pro. Sony joins Microsoft and Nintendo who have raised prices for their consoles.

Xbox and Nintendo also announced price increases for their respective consoles this year, with PlayStation's price increase starting Aug. 1.

Sony is raising the price of all PS5 models by $50 in the US due to a “challenging economic environment,” according to a blog post. The changes will go into effect on Thursday. The new prices are as follows: