Dec 3, 2024 · The Coca-Cola Company is much more than just its namesake brand and red logo. As well as Coca-Cola Zero Sugar and Diet Coke, the company owns dozens of brands, including big fizzy drinks brands like Sprite and Fanta, as well as the likes of Innocent smoothies, Smart Water and sports drink Powerade.

Jan 28, 2025 · All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.

The latest articles from Marketing Week. At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry.

Dec 2, 2024 · A high street staple for 140 years, M&S has been on a mission to enhance its style and value perceptions as part of its ongoing “transformation” – a project with consistency at its heart.. The retailer faced hard times after dropping out of the FTSE 100 in 2019 and embarked on a transformation programme in 2021.

Dec 19, 2024 · We end the year with the inaugural Marketing Week podcast quiz and a look back at the biggest stories of 2024.

Oct 3, 2024 · Source: Shutterstock. Advertising effectiveness has been “completely revolutionised” over the past 15 years, with marketers having more tools at their disposal than ever to drive impactful work, argues Marketing Week columnist and …

Nov 12, 2024 · One of the more recent discoveries in the effectiveness literature is the abject lack of evidence that ads wear out over time. Your best ad from 10 years ago is probably still your best and most effective ad today, irrespective of your ridiculous desire to keep producing new and less impressive work.

Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.

Dec 9, 2024 · Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2025.

Oct 5, 2021 · Papyrus, paper, the printing press, television, the internet, the smartphone: the new communication technologies with the power to shape human culture invariably lead to revolutions in commercial communication too.