Huda Beauty by Huda Kattan, ONE/SIZE by Patrick Starr — Can a Singapore influencer follow in their footsteps? Sahur Saleim launched Sahur’s Art in 2021 after years of posting her own makeup reviews and tutorials. The brand was borne out of her desire to find makeup compatible with her sensitive skin and Singapore’s humidity. After 4 years of online sales and pop-ups, the first Sahur’s Art store opened at Plaza Singapura in Dec 2024. How did Sahur build a makeup brand that has been used on celebr

Many Iranians are boycotting beauty brand Huda Beauty after founder Huda Kattan shared a video showing demonstrators in Iran burning images of Crown Prince Reza Pahlavi and US President Donald Trump. Some have said the post pushed a narrative aligned with the Iranian government, with some users sharing videos of themselves destroying the brand’s products in protest. | The i paper