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PRI EDU: Sponsorship101

YouTubePerformance Racing Industry

PRI EDU: Sponsorship101

Join Alex Striler for an in-depth look at the business side of racing in “Sponsorship 101.” In this impactful 90-minute seminar, Alex breaks down why brands invest in sponsorships, what companies expect in return, how ROI and sponsorship valuations are determined, and strategies for pricing partnership opportunities. Attendees will also ...

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How Sabre Cook Wins Over Sponsors #sportspodcast #motorsport #sponsorships

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Under The Sportlight

Ahead of F1’s Canadian Grand Prix next weekend McLaren has announced a major new partnership / sponsorship with American chipmaker Intel. While many F1 teams of course use Intel CPUs inside their PCs performing various development and simulation tasks, Intel hasn’t had an official relationship with a team in F1 since back in the early 2000s when it backed the BMW Sauber Team. Under the new deal Intel will become the “official compute partner” of the defending world champions McLaren, providing t

Ahead of F1’s Canadian Grand Prix next weekend McLaren has announced a

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