In its 2006 "Paint" commercial for Bravia TVs, Sony used over 70,000 liters of environmentally friendly paint and 1,700 detonators to blast color across a housing estate in Glasgow. This real-world event was captured without CGI using 65 high-speed cameras to embody the "Color like no other" tagline. Credit: Sony | History In Pictures
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In its 2006 "Paint" commercial for Bravia TVs, Sony used over 70,00…
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Sony’s Exploding Paint Ad Filmed in Glasgow! 🎨📺
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𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗠𝗮𝘁𝗿𝗶𝘅 | 𝗙𝗮𝗰𝘁𝘀 𝗗𝗮𝗶𝗹𝘆 on Instagram: "Sony’s 2006 “Paint” commercial wasn’t CGI—it was a real explosion of 70,000 liters of color unleashed across a Glasgow tower block. Crews packed paint into giant air cannons, wired explosive charges, and synchronized every blast to create massive waves of liquid color. It took weeks of prep, hundreds of safety checks, and a full cleanup crew standing by. The result? A single, unforgettable shot showing color in its most chaot
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𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗠𝗮𝘁𝗿𝗶𝘅 | 𝗙𝗮𝗰𝘁𝘀 𝗗𝗮𝗶𝗹𝘆 on Instagram: "Sony’s 2006 “Paint” commercial wasn’t CGI—i…
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The Sony Bravia ad, directed by Jonathan Glazer, transformed a derelict Glasgow housing estate into a vibrant canvas using 70,000 liters of eco-friendly paint, blasted via pyrotechnics. Planned by agency Fallon, the £2 million campaign for Sony’s LCD TVs involved three months of testing, 10 days of filming with a 250-person crew, and extensive cleanup. The slow-motion explosions, synced to a minimalist score, emphasized vivid colors—perfectly aligning with the “Colour like no other” tagline. Lau
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