Bestselling coconut water company Vita Coco is worth $1.1 billion. But it wasn’t born out of a Silicon Valley startup lab. Rather, co-founders Michael Kirban and Ira Liran first thought about going into the coconut water business after a chance meeting in a Manhattan bar on a cold night in 2003, when two Brazilian women told them the beverage was what they missed most about their homeland. | CNBC Make It
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Bestselling coconut water company Vita Coco is worth $1.1 billion. But it wasn’t born out of a Silicon Valley startup lab. Rather, co-founders Michael Kirban and Ira Liran first thought about going into the coconut water business after a chance meeting in a Manhattan bar on a cold night in 2003, when two Brazilian women told them the beverage was what they missed most about their homeland. | CNBC Make It
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ENTREPRENEURSHIP | BUSINESS I NEWS on Instagram: "In 2003, Michael Kirban and Ira Liran met two Brazilian women at a Manhattan bar. The women raved about “água de coco,” or coconut water — Brazil’s go-to hangover cure and workout drink, sold on every corner. In America? Almost no one knew it existed. That night quietly changed everything for both men… But Ira went all in — far beyond business. He sold nearly everything he owned, maxed out his credit cards, and moved to Brazil to marry one of the
ENTREPRENEURSHIP | BUSINESS I NEWS on Instagram: "In 2003, Michael Kirban and Ira Liran met two Brazilian women at a Manhattan bar. The women raved about “água de coco,” or coconut water — Brazil’s go-to hangover cure and workout drink, sold on every corner. In America? Almost no one knew it existed. That night quietly changed everything for both men… But Ira went all in — far beyond business. He sold nearly everything he owned, maxed out his credit cards, and moved to Brazil to marry one of the
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