Wisk’s “Ring around the collar” campaign spotlighted the power of liquid detergent to pre-treat stains on shirt collars. These four words quickly became amongst the most recognized and famous words uttered in advertising. The campaign was introduced back in 1968 and was an example of a product creating a problem and then offering a solution. The campaign was created by BBDO worldwide advertising agency. In later commercials, the nagging sing-song voiceover of "Ring around the collar!" became the