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Before Nike became the world’s most recognized sports brand, it started as a small company called Blue Ribbon Sports in 1964. Founded by Bill Bowerman and Phil Knight, the company began by selling Japanese running shoes out of a car trunk at track meets. In 1971, the name Nike was born — inspired by the Greek goddess of victory — along with the legendary Swoosh logo and the slogan that would define generations: “Just Do It.” From humble beginnings to global dominance, Nike’s journey is proof tha
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We’ve been friends since the 60s. #VWxNike #BlueRibbonSports To celebrate the return of Blue Ribbon Sports, we gave Nike the ID. BUZZ CARGO concept to serve runners coast to coast with fresh gear. To learn more about the collaboration, click here: https://go.vw.com/BRS-FB | Volkswagen
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