On 14 February 2025, the ASEAN Secretariat had the pleasure of experiencing a vibrant food celebration hosted by the Mission of Japan to ASEAN! 🍣✨️ The event was graced by Ambassador KIYA Masahiko and Deputy Secretary-General of ASEAN for Community and Corporate Affairs, Nararya S. Soeprapto. Guests were introduced to Osechi Ryori, a traditional Japanese New Year’s feast symbolizing happiness, peace, good luck, and prosperity. ASEAN-Japan Goodwill Ambassador on Food and Agriculture, @melodylaks

New year, new journeys. And those adventures are no longer just about where we go, but what we stand for. In ASEAN, tourism goes beyond just beautiful photos, it reflects the core values of who we are, embodied in our culture, cuisine, and local wisdom. In 2026, travel with meaning. Hear how ASEAN is turning destinations into meaningful stories: bit.ly/AECViewpoints2