✊🏿 Afro Sheen: A Legacy of Pride and Beauty ✊🏿 ✅ Founding: George & Joan Johnson founded Johnson Products in 1954. ✅ Launch: Afro Sheen hit the market in the 1960s, catering to natural African-American hair. ✅ Cultural Impact: Embraced during the Black Power Movement, Afro Sheen promoted Black pride and beauty. ✅ Marketing: First African-American company on the American Stock Exchange, sponsored “Soul Train,” and created empowering ads. ✅ Legacy: Symbol of African-American identity, now revive

The company's most well-known product was Afro Sheen for natural hair when afros became popular.Marketing for the product featured slogans that encouraged racial pride, as embodied by the "Black is beautiful" movement.These slogans included "Natural Hair hangs out. Beautiful!" and "soul food for the natural." In 1971, JPC began sponsoring Soul Train. The sponsorship helped the program grow from a local show to a nationally syndicated cultural icon, making JPC the first African American company t