Andre 3000 of Outkast Outfit, 2003 | André 3000 wore this outfit in Outkast's music video for "Hey Ya!" The video was inspired by The Beatles' debut performance on The Ed Sullivan Show, but flipped the story to depict an American band, The Love Below, taking swinging London by storm. Andre 3000 played all eight band members and performed the song in its entirety 23 times to get the required takes. The video won four MTV Music Video Awards in 2004, including Video of the Year. Explore the new 202

Outkast didn’t just change music, they changed the look of hip-hop. Style anthropologist Darryl Lesure breaks down how André 3000 and Big Boi blended avant-garde flair with Southern streetwear, creating a fashion legacy as bold and genre-defying as their sound. From turbans and fur coats to Ivy League prep and braided hair, their evolution tells the story of Atlanta, individuality and “so fresh and so clean” confidence. 🎥: AJC | Getty Images | @OutkastOfficial_, @consequencevideo, @RecordingAca