🔥 THE ANCESTORS OF THE LOGO: BREAKING THE RULES OF ART. We are pushing deeper into the archive to witness the moment the alphabet finally broke the rules. Welcome back to Part 2 of the Hand book of illuminated initial letters. While Part 1 was about tradition, Part 2 is about the birth of the modern brand. These 19th-century initials are the secret ancestors of the modern logo. Observe the radical shift as the designs become more organic, experimental, and—in many ways—aggressive. The elite wer
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