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Marketing Matlab on Instagram: "Volkswagen’s “The Force” commercial, released for Super Bowl XLV, became one of the most beloved automotive ads in Super Bowl history.  Created by Deutsch Inc. and directed by Lance Acord, it tells a simple, universal story with big emotional payoff: a young boy dressed as Darth Vader tries to use “the Force” around the house, only to succeed to his amazement, on his family’s Volkswagen Passat.  Set to John Williams’ iconic Imperial March, the spot tapped into n
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Today In Star Wars History… On February 2nd, 2011 - Volkswagen released its now-iconic Super Bowl commercial early, and Star Wars fans instantly felt the Force. Titled “The Force,” the ad stars a young kid dressed as Darth Vader attempting to use his powers on everyday household objects—until he “successfully” starts a Volkswagen Passat… thanks to his dad’s key fob. • Lucasfilm officially licensed the use of Darth Vader’s imagery and John Williams–style music, a rare move for a car commercial •
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